I’d say the number one thing that SBO provides, that no other partner provides, is that personable side to get right down in the dirt with you, and really understand your business day-to-day challenges.
Virtual CFO & Accounting for eCommerce and Search Funds
Since 2014, we've helped Australian eCommerce businesses and Search Funds scale profitably, from bookkeeping and accounting to Virtual CFO support, with specialists who know your industry inside out.
As Seen In
Does your accountant truly understand eCommerce and Search Funds?
Whether you run an eCommerce store managing inventory and platform fees, a search fund navigating acquisition due diligence, a SaaS business tracking MRR and churn, a digital agency balancing retainer models, or a tech startup scaling through early growth,
generic accounting advice won’t cut it.
We provide tailored Virtual CFO and accounting support built around your specific situation, from Shopify reconciliation and cash flow forecasting to financial reporting and acquisition due diligence. Not a one-size-fits-all service. A specialist team that understands exactly how your business works.
From messy books to board-ready financials, all under one specialist roof
We take your eCommerce and SaaS numbers and turn them into real margins, clean cash flow, and financials your investors will trust.
Virtual CFO
Get CFO-level financial strategy without the full-time cost. From cash flow forecasting and scenario planning to board reporting and financial modelling, we handle the numbers behind your biggest decisions.
Accounting and Bookkeeping
Accurate, timely books are the foundation of every good business decision. We handle the details so you always know where your business stands and what to do next.
Tax and Compliance
Tax done right is not just about staying compliant. It is about keeping more of what you earn. We handle your obligations accurately and on time so you can stay focused on growth.
Some of the Platforms and Certified Partners We Work With Every Day
From Accounting Data to Growth Strategy
We don’t just report on the past. We use your numbers to shape the future. Our approach transforms bookkeeping into insights and strategies that fuel growth, profitability, and investor confidence.
We call it “Operational Finance.”
Forward-looking advice
We don't just tell you how you've done, we help you understand where you're going and what to do next.
Proactive analysis
We provide finance support weekly, not annually or quarterly like a traditional accountant.
Strategy and planning
Cash flow and profitability don't happen by accident, so we plan for both with the right financial direction at every stage of your growth.
Actionable advice
Not reports that sit in your inbox, but advice that actually results in your bank accounts growing, just like having a veteran CFO in your corner.
Hear From the Businesses We Work With
Isobel Stackpool, Director of Finance and Operations
I know this is very cliché, but I genuinely feel that SBO have become an extension of our team. I literally have SBO written on our org chart in that capacity, and the confidence that that org chart is going to stay like that for a long time is very strong. All in all, I just have that confidence every month that the books are going to be done on time, they’re going to be accurate, and it lets us worry about the things we need to worry about.”
Cameron Mitchell, COO of Trademark Vision
Working with SBO has been an instrumental part in maturing the organisation. By putting in place the budgets, management reports, and discipline, it’s enabled us to be more prepared for growing from seed stage to growth stage company.
Matthew Goodman, CoFounder and CEO
Having the monthly meetings helped me to stay accountable and on track with my numbers. It’s so beneficial to have someone accountable to talk to and to go through things in that way and that structure.
Brynley King, CEO
LEARN. EARN.
Keen to become a financially savvy founder and business operator? We’ve got the brain fuel with Stark Naked Numbers.
Are you being held back by the ONE thing that 98% of founders struggle with? The financials! They feel like an overcomplicated mystery most of the time. Stark Naked Numbers is designed to build a world of a business world of finance-savvy founders:
- Without having to study formal accounting and finance courses run by run-of-the-mill education providers.
- Without having to sit through long, boring courses full of jargon.
- Without having to endure content that isn’t relevant to founders.
- Without figuring out how to apply financial management to improve your business right now.
With industry-leading podcasts, on-demand videos and resources, Stark Naked Numbers is your go-to growth hub for founders looking to get financially fit. It’s all powered by SBO Financial and brought to you by Jason Andrew, Business Builder and Renowned Finance Expert (and yep, he’s also the OG behind SBO Financial).
A must-read finance book for entrepreneurs and founders.
Get financial control and clarity on your business finances.
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