We were fed up with the old way of doing accounting. Too much talk about the past, not enough focus on the future, and most conversations solely orientated around taxes. Ugh.

Founders and CEOs of high-growth businesses need a different type of accountant to the typical small business advisor. They need a financial partner to be across the numbers – and to help them reveal the story the numbers are telling. Margins, cash flow, unit economics, sophisticated forecasting… and, yes, taxes.

That’s why we founded SBO Financial. Yes, we’re accountants, but in addition to keeping your books in order and filing your taxes, we give you proactive analysis and advice.

We call this Operational Finance.

It’s about turning bookkeeping and accounting into sophisticated finance for growth-obsessed entrepreneurs. It’s the expertise to turn backward-looking reporting into the forward-looking insights, strategies and planning that businesses need to grow.

Accounting looks at the past. Operational finance is about executing for the future.

Ultimately, we help our clients make deliberate and confident financial decisions in their business. It’s not just a new way of doing accounting – it’s a better way.