SBO The 3 step process we used to determine our target market

Lesson learnt #2: Know your customer. The 3 step process we used to determine our target market

Niching for a Startup is critical. It levels the playing ground between small and large businesses. The challenge is however, when you start a new venture or develop a new product, you say yes to anything and everything. You take every meeting, every phone call, every bit of work that comes your way. Even if…