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Daily Archives: December 6, 2016

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SBO Customer Acquisition Costs

Customer Acquisition Costs

Business Strategy, Data Analysis, Metrics, StartupsBy Jason AndrewDecember 6, 2016

Customer Acquisition Cost (“CAC”) is a metric that has been growing in use among Internet businesses. It’s a metric that can make or break your start-up. However, we find that many ‘traditional businesses’ fail to measure CAC, giving them limited insight as to whether they are acquiring customers profitably. In this video, Rowan shares how…

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