SBO The True Cost of Discounting

The True Cost of Discounting

Discounting.  I’m guilty of it. You’re guilty of it. We’re all guilty of it. It’s the default response when we’re trying to win new business. To make a proposal more attractive. A tactic to close the deal. It’s easy to knock-off 10%, 15% or even 20% off the sales price. We can get so obsessed…