The #1 eCommerce Finance Mistake: Why Your Stock Is Killing Your Profits
There’s a silent profit killer lurking in your eCommerce business, and it’s your stock. If you’re not managing it properly, it’s draining your cash fast.
Building a Profitable eCommerce Business: Three Levers That Actually Move the Needle
This article unpacks three of those levers: smart discounting strategy, inventory management and third-party logistics.
When Should Your eCommerce Business Use a 3PL?
This article walks you through a practical cost-benefit framework so you can make the call with confidence, not guesswork.
How to Run the Perfect Promotion for Your eCommerce Store
This article covers how to design a promotion that is genuinely attractive to buyers and financially defensible for your business, how to get it in front of the right people in the right order and what to measure when it is over.
The 5 Reasons why your eCommerce Business is a Cash Eating Monster
It is the end of the month. You have just paid payroll and rent. You open your bank account expecting to see a healthy balance after a strong month of sales. Instead, you are staring at a number that does not add up. Where did it all go? This is the most common question Founders…
Why Founders Should Celebrate Paying Themselves Dividends
For many Founders, the first time they formally declare a dividend and transfer real cash to their personal account is a significant milestone. Not a book entry. Actual money, earned from a profitable business, moved into your name. Six-figure sums going to pay down mortgages, fund school fees, build wealth outside the business. The kind of outcome that makes the years of risk and reinvestment feel worth it. And yet, almost universally, the first reaction is guilt. This article is about why that guilt is misplaced, and why paying dividends deserves to be celebrated.
The True Cost of Discounting (And Why You Should Stop)
Discounting feels like a sales strategy. In practice, it is often a profit destruction strategy dressed up as one. It is the default move when uncertainty creeps in. Knock 10%, 15% or 20% off the price, make the proposal more attractive, make sales. Simple. Except it is not simple at all. Most businesses that…
What is Customer Lifetime Value and Why Does It Matter for Your Business?
Most business owners obsess over revenue. Revenue growth. Revenue targets. Revenue per quarter. And while revenue matters, there is a metric that tells you far more about the long-term health of your business. Most owners either ignore it or calculate it incorrectly. That metric is Customer Lifetime Value (CLV). With customer acquisition having increased and…
Is your business model making you wealthy?
Most Founders are working harder than ever and still wondering why the bank account does not reflect it. Revenue is growing. The hours are long. And yet profit feels like a moving target. If that sounds familiar, the problem might not be your effort or your product. It might be your business model. Over 15…
What’s Your MVL (Minimum Viable Lifestyle)?
MVL, or Minimum Viable Lifestyle, is a term I first coined when I started my business to help calculate the minimum amount of money I could live on without racking up debt. Here’s how to calculate yours.