MVL, or Minimum Viable Lifestyle, is a term I first coined when I started my business to help calculate the minimum amount of money I could live on without racking up debt. Here’s how to calculate yours.
When assessing the financial performance of an online business, most people look at profit to determine success. Here’s what you should be looking at instead.
While it might seem easy to leave these off your sales tally, here’s why you should be paying more attention to discounts and returns.
Discounting can be destructive to your business. Here are four alternatives to improve sales without lowering your prices.
Discounting is a dangerous habit that is entrenched in most online businesses. Here’s what happens when you discount, and why you should stop.
Most eCommerce founders focus on efficient customer acquisition and conversion as their primary objectives. But the truth is inventory management is the backbone of every retailer. You might have an amazing brand and vision, but it’s hard to stay in business if you have no stock to sell, or if you’re selling at a loss.…
Discounting is a tricky subject. Personally I have a love/hate relationship with the topic as one size does not fit all businesses. My general advice to founders is to avoid discounting as much as possible. That said, discounting used strategically can be an effective and legitimate way to improve your top line. It’s a balancing…
The best businesses in the world have strong gross profit margins. Here’s how to calculate yours and check your financial health.
Here’s how to get your business ready for lodging in time for EOFY.
If you’re sitting on the edge wondering whether it’s worth it to take the leap into entrepreneurship, here are the pros and cons of starting your own business from someone who has.