“If you own a wonderful business…the best thing to do is keep it. All you’re going to do is trade your wonderful business for a whole bunch of cash, which isn’t as good as the business, and you got the problem of investing in other businesses, and you probably paid a tax in between. So…
You’d think growing your eCommerce business would just mean making more sales. But from your own experience, you’d know that it’s not at all that straightforward. What we really want to do is make more profit. Beyond ‘just’ increasing our volume of sales, we’ve got multiple levers we can pull. In this article, we’re going…
Today I’m thrilled to announce that from 1 March 2021, Vanessa Firth, our operations director will become our new CEO. Before diving into what that looks like, let me start with some context. I’ll explain why, why now, and what that means for Rowan and I. Background SBO started as a scrappy accounting business in…
Picture this. A brand new, 300 location burger restaurant chain launches OVERNIGHT. The company’s companion app hits #1 on the app store charts and does over $15M+ in revenue in the space of 48 hours. On launch day, the company actually pays you to eat their food. Wads of cash are stuffed in paper bags,…
eCommerce competition is heating up! Black Friday, Cyber Monday and Christmas are all around the corner. This means that the competition is running more ads, spending more and they’re running aggressive promotions. And customers have come to expect it. Unless you are selling something so unique that you have no competition, then the reality is…
My suspicions arose on the third consecutive day he visited the house. The overly friendly man. Pearly white teeth, charming smile. He comes bearing gifts. Gifts for my wife. She awaits this mysterious man every day, constantly checking her phone and emails for updates. She leaps with excitement as he pulls his van into the…
I am probably the least fashionable person you’ll see at the gym. My workout attire is what most people regard as ‘home clothes’. You wouldn’t know if I was off to do a tip-run or 30mins on the treadmill. I never really understood why people bought clothes specifically for the gym. I mean, you’re going…
Which platform do we choose when selling to customers? What are our digital marketing channels? Do we engage in 3PL or in-house fulfilment? Our ebook is a guide to help you understand the fundamentals of ecommerce accounting.
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So many CEOs like to romanticise business as being like family. They try to instil a culture of unity and closeness, building a bubble of safety and unconditional love. They treat the business just like an extension of their real family. They think of their business as their baby. This analogy is just plain wrong.…