SBO Why Your Service Business is Hard to Scale

Why Your Service Business is Hard to Scale

Reid Hoffman is a legend in the world of entrepreneurship and startups. He was one of the Paypal Mafia. Co-Founder of LinkedIn, successful VC and advisor to many high-growth startups. He is an icon in the world of Silicon Valley and business.  In his recent book, Blitzscaling, Hoffman provides us with his assertion on when…

SBO New brand, same focus

New brand, same focus

Rowan and I came up with our business name, SmartBooks Online over a few beers one evening.  It was a very literal name, and that’s the way we intended it. Most people figured we were an accounting business. Some thought we were optometrists or book publishers. Either way, over the last three years we’ve built…

SBO The psychology of financial budgeting

The psychology of financial budgeting

There are few words in the English language that conjure feelings of scarcity and deprivation than the word “budgeting”.  Our lizard brain responds to the term budget in the same way it responds to the word diet — utter dread. Budgeting, like dieting, sucks because it requires determination. It requires us to be disciplined with our spending habits. It forces…

SBO Why 'Profit' is wrong

Why ‘Profit’ is wrong

Accounting is the language of practical business life…but you have to know enough about it to understand its limitations – because although accounting is the starting place, it’s only a crude approximation. And it’s not very hard to understand its limitations. – Warren Buffett The most successful entrepreneurs preach that all businesses should be driven by purpose,…