SBO An Accountant’s review of Profit First.

An Accountant’s review of Profit First.

When I drop in to my local bricks and mortar bookstore, I make a beeline for the ‘business’ section.  Perusing the shelves, there are always the familiar and classics like The Lean Startup, 7 Habits, Good to Great, The E-myth…I could go on. All brilliant books that instil timeless principles and serve as useful refreshers. And then, there are…

SBO Customer Acquisition Costs

Customer Acquisition Costs

Customer Acquisition Cost (“CAC”) is a metric that has been growing in use among Internet businesses. It’s a metric that can make or break your start-up. However, we find that many ‘traditional businesses’ fail to measure CAC, giving them limited insight as to whether they are acquiring customers profitably. In this video, Rowan shares how…

SBO Customer Lifetime Value

Customer Lifetime Value

Seasoned entrepreneurs say that revenue growth, profitability, and cashflow are the most important financial metrics to your business. Of course they are important, however we see one significant metric is often missed. https://www.youtube.com/embed/O99etdlZV0s Customer Lifetime Value (CLV) Customer Lifetime Value is not a new concept but it’s an important metric to measure for your business.…