SBO New brand, same focus

New brand, same focus

Rowan and I came up with our business name, SmartBooks Online over a few beers one evening.  It was a very literal name, and that’s the way we intended it. Most people figured we were an accounting business. Some thought we were optometrists or book publishers. Either way, over the last three years we’ve built…

SBO The psychology of financial budgeting

The psychology of financial budgeting

There are few words in the English language that conjure feelings of scarcity and deprivation than the word “budgeting”.  Our lizard brain responds to the term budget in the same way it responds to the word diet — utter dread. Budgeting, like dieting, sucks because it requires determination. It requires us to be disciplined with our spending habits. It forces…

SBO The tools and tactics we use to manage our distributed team

The tools and tactics we use to manage our distributed team

Multimillion dollar companies like Zapier and Basecamp have their teams distributed all over the world. The WordPress parent company Automattic (valued at over $1.16B) boasts over 500 staff located in 57 countries.  The notion of remote working has become a hot topic amongst professional services providers as of late. With trends moving towards the distribution of…