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Business Strategy

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Customer Acquisition Costs

Customer Acquisition Cost (“CAC”) is a metric that has been growing in use among Internet…

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What you need to know about Gross Profit Margins

Gross Profit margins are a critical metric that every entrepreneur needs to be on top…

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How small businesses can use Data to win

Entrepreneurs are liars. We tell ourselves that everything is fantastic, that we’re solving the world’s…

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How to build real value in a “body shop” business

Last Christmas I read Peter Thiel’s book “Zero to One”. Anyone curious about, or actually…

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Why Your Business Should Aspire to be Like McDonalds

If you ask any company what businesses they look to for inspiration, they will no…

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Lesson learnt #2: Know your customer. The 3 step process we used to determine our target market

Niching for a Startup is critical. It levels the playing ground between small and large…

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Give before you receive

‘Giving before you receive (or ask)’ is an attitude central to every religion and is…

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So, what the hell is a Startup?

The term ‘Startup’ has been thrown around with increased frequency over the past few years….

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