Why ‘sacking’ your clients can be good for business
In business, sometimes it’s not always about ‘more’ customers, but ‘better’ customers. Here’s how we revamped our strategy by ‘sacking’ bad clients, resulting in higher profits and reduced stress.
Balancing creativity and profitability: Solving the digital agency’s dilemma
Here’s how The Content Division, a Brisbane-based marketing agency, partnered with SBO Financial to unlock the key to profitability and achieve sustainable growth.
The best-laid plans: Adjusting your expectations as the financial year unfolds
They say life is what happens when you’re busy making other plans, and that’s certainly true when it comes to your cash flow plan. Believe it or not, we’re already almost halfway through the financial year. The second half of the year is shaping up to be an eventful one – and if you spend…
Report: Digital Marketing Agency Benchmarks in 2023
Are you running a digital marketing agency? Wondering where you sit in relation to your competitors and the wider industry? In this ebook we share comprehensive industry benchmarks and unpack how you can improve the financial performance of your digital agency.
Why you need to apply for your Director Identification Number NOW
Hey, you! Yes, you! Do you have your Director Identification Number? If you’re staring blankly at us right now, it either means you’re not a company director – or you’re about to owe the ATO a big chunk of change. More than a million company directors have until the end of November to get…
What’s a good profit margin for my digital agency?
Wondering if your digital agency’s profit margin stacks up? Find out what your profit margin should be – and how to get there.
Why your digital agency is hard to scale
Agency and service-based business models don’t scale like software or product-based business do. But why is that?
How to calculate your digital agency’s charge-out rate
You did it! You branched out and started your own digital agency. No more working for the man – you’re the boss now, and one of the first things you’re going to need to figure out is how much you charge your clients for the services you offer. In this article, I discuss the all-important…
The 3 step process to improving the productivity of your Digital Agency
Our recent digital agency whitepaper showed that the average productivity rates across digital firms in Australia is 83%. Yet among firms we talk to, it is not uncommon to see productivity as low as 60%. This observation brings about several questions which I will answer below, including what exactly is a productivity rate? What does…