Would you like fries with that? What McDonald’s can teach us about cross-selling
McDonalds have designed and optimised their menu to maximise profitability. Here’s how you can do the same.
Why revenue is a vanity metric
Revenue isn’t the only metric of “success” – what you should be really looking at is your gross profit margin. Here’s why sales really don’t fix everything.
What are the best digital checkout options for small businesses?
Here’s a selection of the main Buy Now Pay Later options, what they do, and what it will cost small businesses to use them.
Why your ecommerce business never has enough cash
When assessing the financial performance of an online business, most people look at profit to determine success. Here’s what you should be looking at instead.
The two killers of your ecommerce profits
While it might seem easy to leave these off your sales tally, here’s why you should be paying more attention to discounts and returns.
Four practical alternatives to discounting
Discounting can be destructive to your business. Here are four alternatives to improve sales without lowering your prices.
Why discounting is killing your ecommerce business
Discounting is a dangerous habit that is entrenched in most online businesses. Here’s what happens when you discount, and why you should stop.
How to design your ecommerce accounting software stack
Most eCommerce founders focus on efficient customer acquisition and conversion as their primary objectives. But the truth is inventory management is the backbone of every retailer. You might have an amazing brand and vision, but it’s hard to stay in business if you have no stock to sell, or if you’re selling at a loss.…
When is it okay to discount my product?
Discounting is a tricky subject. Personally I have a love/hate relationship with the topic as one size does not fit all businesses. My general advice to founders is to avoid discounting as much as possible. That said, discounting used strategically can be an effective and legitimate way to improve your top line. It’s a balancing…
What’s a good gross profit margin for my ecommerce business?
The best businesses in the world have strong gross profit margins. Here’s how to calculate yours and check your financial health.