McDonalds have designed and optimised their menu to maximise profitability. Here’s how you can do the same.
Revenue isn’t the only metric of “success” – what you should be really looking at is your gross profit margin. Here’s why sales really don’t fix everything.
Here’s a selection of the main Buy Now Pay Later options, what they do, and what it will cost small businesses to use them.
When assessing the financial performance of an online business, most people look at profit to determine success. Here’s what you should be looking at instead.
While it might seem easy to leave these off your sales tally, here’s why you should be paying more attention to discounts and returns.
Discounting can be destructive to your business. Here are four alternatives to improve sales without lowering your prices.
Discounting is a dangerous habit that is entrenched in most online businesses. Here’s what happens when you discount, and why you should stop.
Most eCommerce founders focus on efficient customer acquisition and conversion as their primary objectives. But the truth is inventory management is the backbone of every retailer. You might have an amazing brand and vision, but it’s hard to stay in business if you have no stock to sell, or if you’re selling at a loss.…
Discounting is a tricky subject. Personally I have a love/hate relationship with the topic as one size does not fit all businesses. My general advice to founders is to avoid discounting as much as possible. That said, discounting used strategically can be an effective and legitimate way to improve your top line. It’s a balancing…
The best businesses in the world have strong gross profit margins. Here’s how to calculate yours and check your financial health.