eCommerce Growth

The Company Based on the sunny Gold Coast of Australia, eCommerce Growth is a boutique results-driven digital marketing agency specialising in advanced email marketing (Klaviyo), eCommerce growth strategy, and conversion optimisation. “My job is to develop and build effective long-term growth strategies for my eCommerce clients.” – Brynley King. The Problem As a high-performing, goal-directed business owner,…

the projects logo

The projects

The Company The projects is an independent brand consultancy, founded in Sydney, Australia. The company provides strategic and culturally relevant solutions to help brands thrive. Isobel Stackpool, Director of Finance and Operations is in charge of overseeing the operations of the Sydney business specifically, ensuring alignment to the company’s strategy locally and globally, as well…

SBO Your Business is not your baby

Your Business is not your baby!

So many CEOs like to romanticise business as being like family. They try to instil a culture of unity and closeness, building a bubble of safety and unconditional love. They treat the business just like an extension of their real family. They think of their business as their baby. This analogy is just plain wrong.…