SBO Customer Lifetime Value

Customer Lifetime Value

Seasoned entrepreneurs say that revenue growth, profitability, and cashflow are the most important financial metrics to your business. Of course they are important, however we see one significant metric is often missed. https://www.youtube.com/embed/O99etdlZV0s Customer Lifetime Value (CLV”) Customer Lifetime Value is not a new concept but it’s an important metric to measure for your business.…

SBO The 3 step process we used to determine our target market

Lesson learnt #2: Know your customer. The 3 step process we used to determine our target market

Niching for a Startup is critical. It levels the playing ground between small and large businesses. The challenge is however, when you start a new venture or develop a new product, you say yes to anything and everything. You take every meeting, every phone call, every bit of work that comes your way. Even if…

SBO The 5 invaluable lessons we've learnt @SmartBooks Online

Fail Fast – The 5 invaluable lessons we’ve learnt @SmartBooks Online

SmartBooks Online has been floating around the internet over the last 12 months. During that time, Rowan and I were both working full time and progressing in our respective careers – jobs that we genuinely enjoyed doing – whilst running the business by night.  Some called it part time entrepreneurship. Others called it a lifestyle…