SBO Vanessa new CEO

Announcing SBO Financial’s new CEO

Today I’m thrilled to announce that from 1 March 2021, Vanessa Firth, our operations director will become our new CEO.  Before diving into what that looks like, let me start with some context.  I’ll explain why, why now, and what that means for Rowan and I. Background SBO started as a scrappy accounting business in…

SBO A reflection of FY20 at SBO

A reflection of FY20 at SBO

As another financial year comes to close I make a habit of reflecting on the year that was. This is from the lens of personal development and company milestones -what we achieved, what we failed at, what we can do better.  We don’t normally share these publicly.  Not because they’re not valuable – but because…

SBO New brand, same focus

New brand, same focus

Rowan and I came up with our business name, SmartBooks Online over a few beers one evening.  It was a very literal name, and that’s the way we intended it. Most people figured we were an accounting business. Some thought we were optometrists or book publishers. Either way, over the last three years we’ve built…