Why ‘sacking’ your clients can be good for business
In business, sometimes it’s not always about ‘more’ customers, but ‘better’ customers. Here’s how we revamped our strategy by ‘sacking’ bad clients, resulting in higher profits and reduced stress.
How working at SBO Financial has changed how I see accounting
What’s it really like working at SBO Financial? Here are my key takeaways from my first 24 months working at an accounting firm that does things a little differently.
Who Gives a Crap
The Company Who Gives a Crap (WGAC) is an Australian based eCommerce business that sells forest friendly tissues, paper towels and toilet paper. They have business units operating in Australia, the USA and UK and sell their products products all around the world. WGAC is a social enterprise – 50% of all profits are donated…
Okendo
The Company Okendo is an Australian company that provides software as a service (SaaS) solutions. Their primary focus is on businesses on the ecommerce platform, Shopify. Okendo has a suite of tools that enable ecommerce merchants to collect reviews and user-generated content from their customers for their website or social media. Their emphasis is on…
Pitcher Partners Brisbane
The Company Cole Wilkinson is a partner at Pitcher Partners Brisbane, a mid-tier accounting firm with offices Australia wide. As a leader in the Business Advisory firm, Cole works with a range of SMEs and large companies, with the focus on startups and technology companies. He helps these growth businesses right from incorporation through to…
Trademark Vision
The Company Trademark Vision (TMV) is an Australian based image recognition AI startup servicing customers around the globe. The company focuses on brand protection and uses computer vision to detect and compare similar brands around the world for brand infringement. TMV’s aim is to be the leader in image recognition all throughout every facet of…
eCommerce Growth
The Company Based on the sunny Gold Coast of Australia, eCommerce Growth is a boutique results-driven digital marketing agency specialising in advanced email marketing (Klaviyo), eCommerce growth strategy, and conversion optimisation. “My job is to develop and build effective long-term growth strategies for my eCommerce clients.” – Brynley King. The Problem As a high-performing, goal-directed business owner,…
The projects
The Company The projects is an independent brand consultancy, founded in Sydney, Australia. The company provides strategic and culturally relevant solutions to help brands thrive. Isobel Stackpool, Director of Finance and Operations is in charge of overseeing the operations of the Sydney business specifically, ensuring alignment to the company’s strategy locally and globally, as well…
Announcing SBO Financial’s new CEO
Today I’m thrilled to announce that from 1 March 2021, Vanessa Firth, our operations director will become our new CEO. Before diving into what that looks like, let me start with some context. I’ll explain why, why now, and what that means for Rowan and I. Background SBO started as a scrappy accounting business in…
A reflection of FY20 at SBO
As another financial year comes to close I make a habit of reflecting on the year that was. This is from the lens of personal development and company milestones -what we achieved, what we failed at, what we can do better. We don’t normally share these publicly. Not because they’re not valuable – but because…