Your Business is not your baby!

So many CEOs like to romanticise business as being like family. They try to instil a culture of unity and closeness, building a bubble of safety and unconditional love. They treat the business just like an extension of their real family. They think of their business as their baby. This analogy is just plain wrong. Here’s why.

I’ve heard an analogy that growing a business is akin to raising a child. We conceive it by registering a company.

It starts to crawl in the same fashion as we sign our first customer. It learns to walk as we employ staff.

We love, nurture it, and devote every waking hour to growing it.

We give it the unconditional love as do mothers, no matter how ugly their baby.

I hear so many CEOs romanticise business as being like family. They try to instil a culture of unity and closeness, building a bubble of safety and unconditional love. They treat the business just like an extension of their real family. They think of their business as their baby.

Listen guys – this analogy is just plain wrong.

Your business is not your fucking baby!

Your real, human, walking, talking child is your baby. You should direct your love and attachment to them!

And as for the family analogy… well, if your family is anything like mine, they are dysfunctional…

It’s easy to liken our business to family. I get it; it is after all a manifestation of ourselves. But I need you to stop being so damn precious.

I prefer to frame business as something less emotive and, frankly, less complicated.

To me, a business is a machine!

Act like an architect and start engineering the outcomes you want as a leader and owner.

Stop calling your business your baby.

Start calling it a machine.

Love our articles? Subscribe to our monthly newsletter and get updates directly to your inbox.

You may also like

Four common inventory management system mistakes and how to avoid them

Inventory management is the backbone of every retailer – but…

READ MORE

From burrito bowls to billion-dollar valuations, Jason Andrew takes a…

READ MORE
Main image for article with text that says: "The ultimate guide to Saas pricing strategies and models"

Coming up with a great SaaS idea is only half…

READ MORE
All in good thyme: austral herbs case study

Here’s how we helped Austral Herbs’ CEO, Paige Kohalmont, to…

READ MORE