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Business Strategy

Can an Accountant add financial value to your small business?

and the Minimum Viable Finance Function Startup founders and small business owners often squirm at the idea of having a CFO in their business. I mean I get it, the value of a CFO in a young company is a highly contested subject. Do they add…

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Lifestyle Break-even — bake your cake and eat a slice too

Business owners wear two hats — the owner and the CEO. The first is the owner of the machine, and the latter is the operator of the machine. As the owner, your financial role is that of an investor. Your business is an investment and the funds you…

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Why ‘Profit’ is wrong

Accounting is the language of practical business life…but you have to know enough about it to understand its limitations - because although accounting is the starting place, it’s only a crude approximation. And it’s not very hard to understand its limitations. - Warren Buffett Profit is…

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An Accountant’s review of Profit First.

When I drop in to my local bricks and mortar bookstore, I make a beeline for the ‘business’ section. Perusing the shelves, there are always the familiar and classics like The Lean Startup, 7 Habits, Good to Great, The E-myth…I could go on. All brilliant books that instil timeless…

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Show me your financials, and I’ll show you what you are: financial governance basics for SMEs

At Assurety, one of our key services is conducting financial due diligence. Businesses engage us to ‘look under the hood’ of potential acquisitions to understand and validate their financial position. In the financial due diligence process, the questions we ask ourselves are: Do the financials match…

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Why outsourcing your bookkeeping will save you money

Bookkeeping is by far the most annoying part of running a business. It’s boring, repetitive and tedious. But while it’s all those things – it is one of the most critical aspects to your business. The value of bookkeeping is in knowing how your business…

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Customer Acquisition Costs

Customer Acquisition Cost (“CAC”) is a metric that has been growing in use among Internet businesses. It's a metric that can make or break your start-up. However, we find that many 'traditional businesses' fail to measure CAC, giving them limited insight as to whether they…

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What you need to know about Gross Profit Margins

Gross Profit margins are a critical metric that every entrepreneur needs to be on top of. It’s a make or break metric for every business, irrespective of your industry. Most entrepreneurs think they know their Gross Profit margins - but from our experience, most don’t…

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How small businesses can use Data to win

Entrepreneurs are liars. We tell ourselves that everything is fantastic, that we’re solving the world’s problems and having fun in the process. But in fact we know that is rarely the case...Being a liar in this way is a good thing. Even when things are…

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How to build real value in a “body shop” business

Last Christmas I read Peter Thiel’s book “Zero to One”. Anyone curious about, or actually in the world of startups should read it – it’s full of so many original and thought-provoking concepts.These concepts range from ‘why companies should always aim to create something new…

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