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Business Strategy

An Accountant’s review of Profit First.

When I drop in to my local bricks and mortar bookstore, I make a beeline for the ‘business’ section. Perusing the shelves, there are always the familiar and classics like The Lean Startup, 7 Habits, Good to Great, The E-myth…I could go on. All brilliant books that instil timeless…

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Show me your financials, and I’ll show you what you are: financial governance basics for SMEs

At Assurety, one of our key services is conducting financial due diligence. Businesses engage us to ‘look under the hood’ of potential acquisitions to understand and validate their financial position. In the financial due diligence process, the questions we ask ourselves are: Do the financials match…

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Why outsourcing your bookkeeping will save you money

Bookkeeping is by far the most annoying part of running a business. It’s boring, repetitive and tedious. But while it’s all those things – it is one of the most critical aspects to your business. The value of bookkeeping is in knowing how your business…

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Customer Acquisition Costs

Customer Acquisition Cost (“CAC”) is a metric that has been growing in use among Internet businesses. It's a metric that can make or break your start-up. However, we find that many 'traditional businesses' fail to measure CAC, giving them limited insight as to whether they…

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What you need to know about Gross Profit Margins

Gross Profit margins are a critical metric that every entrepreneur needs to be on top of. It’s a make or break metric for every business, irrespective of your industry. Most entrepreneurs think they know their Gross Profit margins - but from our experience, most don’t…

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How small businesses can use Data to win

Entrepreneurs are liars. We tell ourselves that everything is fantastic, that we’re solving the world’s problems and having fun in the process. But in fact we know that is rarely the case...Being a liar in this way is a good thing. Even when things are…

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How to build real value in a “body shop” business

Last Christmas I read Peter Thiel’s book “Zero to One”. Anyone curious about, or actually in the world of startups should read it – it’s full of so many original and thought-provoking concepts.These concepts range from ‘why companies should always aim to create something new…

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Why Your Business Should Aspire to be Like McDonalds

If you ask any company what businesses they look to for inspiration, they will no doubt refer to the technology household names – Uber, Tesla, Apple, Google.While innovation must be a key value driver to every organisation, it’s not surprising that organisations become caught up…

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Lesson learnt #2: Know your customer. The 3 step process we used to determine our target market

Niching for a Startup is critical. It levels the playing ground between small and large businesses.The challenge is however, when you start a new venture or develop a new product, you say yes to anything and everything.You take every meeting, every phone call, every bit…

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Give before you receive

‘Giving before you receive (or ask)’ is an attitude central to every religion and is a fundamental component of all successful relationships. Collaborating and being willing to share is vital if humans are to coexist fruitfully.And this philosophy applies to business relationships as much as…

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