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Data Analysis

The real cost of a subscription business: a payment gateway comparison

The real cost of a subscription business: a payment gateway comparison The ways in which consumers engage with businesses are changing. We can see that the trend is moving towards outcomes, not ownership. As a result, businesses are changing the way they sell their products…

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Customer Acquisition Costs

Customer Acquisition Cost (“CAC”) is a metric that has been growing in use among Internet businesses. It's a metric that can make or break your start-up. However, we find that many 'traditional businesses' fail to measure CAC, giving them limited insight as to whether they…

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Customer Lifetime Value

Seasoned entrepreneurs say that revenue growth, profitability, and cashflow are the most important financial metrics to your business. Of course they are important, however we see one significant metric is often missed. Customer Lifetime Value (CLV") Customer Lifetime Value is not a new concept but…

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How much is bad data costing your accounting firm

The term Big Data has been used with increased frequency over the last 5 years. While many organisations are still scrabbling to understand the broader application of it, there's no doubt that simple operational data is becoming more and more common as a source of…

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What you need to know about Gross Profit Margins

Gross Profit margins are a critical metric that every entrepreneur needs to be on top of. It’s a make or break metric for every business, irrespective of your industry. Most entrepreneurs think they know their Gross Profit margins - but from our experience, most don’t…

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Lesson learnt #2: Know your customer. The 3 step process we used to determine our target market

Niching for a Startup is critical. It levels the playing ground between small and large businesses.The challenge is however, when you start a new venture or develop a new product, you say yes to anything and everything.You take every meeting, every phone call, every bit…

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Timesheets are dead. Long live timesheets

Myself and timesheets have a love-hate relationship. While I detest completing them on a day-to-day basis, unfortunately I cannot live without them.Allow me to explain.If you have worked (or are working) as a practicing accountant, lawyer, consultant or in any other profession in the business…

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