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Startups

Customer Acquisition Costs

Customer Acquisition Cost (“CAC”) is a metric that has been growing in use among Internet businesses. It's a metric that can make or break your start-up. However, we find that many 'traditional businesses' fail to measure CAC, giving them limited insight as to whether they…

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Customer Lifetime Value

Seasoned entrepreneurs say that revenue growth, profitability, and cashflow are the most important financial metrics to your business. Of course they are important, however we see one significant metric is often missed. Customer Lifetime Value (CLV") Customer Lifetime Value is not a new concept but…

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How we have (almost) killed email

Initially hailed as a cheaper way for people to communicate – a killer app invented in the 90s, email is now considered a chore. The more organised of us block out periods of time in our day to tackle them with the goal of ‘inbox…

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The 9 metrics Accountants must know when advising Startups

This post was written by my CoFounder Rowan Grant.Startups are sexy, and everyone’s uncle is working on the next big calendar app (no jokes, I did get pitched another calendar app last week). As a result, professional service providers are now offering ‘startup’ packages or…

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Lesson learnt #2: Know your customer. The 3 step process we used to determine our target market

Niching for a Startup is critical. It levels the playing ground between small and large businesses.The challenge is however, when you start a new venture or develop a new product, you say yes to anything and everything.You take every meeting, every phone call, every bit…

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Fail Fast – The 5 invaluable lessons we’ve learnt @SmartBooks Online

SmartBooks Online has been floating around the internet over the last 12 months. During that time, Rowan and I were both working full time and progressing in our respective careers - jobs that we genuinely enjoyed doing - whilst running the business by night.Some called it…

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Give before you receive

‘Giving before you receive (or ask)’ is an attitude central to every religion and is a fundamental component of all successful relationships. Collaborating and being willing to share is vital if humans are to coexist fruitfully.And this philosophy applies to business relationships as much as…

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So, what the hell is a Startup?

The term ‘Startup’ has been thrown around with increased frequency over the past few years. It’s become the new ‘sexy’ way of describing your business/hobby/piece of software/concept. The problem is that it’s used in so many facets that I don’t know what it actually means…

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