eCommerce Accountants & Bookkeepers for Australian Online Businesses

Add this to your cart. We know eCommerce business models inside out, and we find exactly where cash is getting stuck in yours.

SBO Financial is a Virtual CFO and accounting firm built for Australian eCommerce brands. We provide ecommerce accounting, bookkeeping, cash flow visibility, and inventory forecasting for Shopify, Amazon, and multi-channel sellers nationwide.

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Trusted by 50+ eCommerce brands across Australia.

Lots of sales, no cash flow?
Not sure how to be more profitable?
Don't know which numbers matter?
Unsure what ROAS to target?
How do you compare to benchmarks?
Inventory forecasting a guessing game?

Specialists In

How SBO supports eCommerce brands

From ecommerce accounting services to ecommerce bookkeeping, we cover everything from day-to-day books to growth planning, built specifically for Shopify and Amazon sellers, not bolted onto a generalist practice.

Step 1: Get the house in order

We start by consolidating your financial data into one system, usually Xero, integrated with your Shopify, Amazon, or marketplace sales channels.

Within the first few weeks you'll have a live view of what's coming in, what's going out, and where cash is actually sitting across inventory, ad spend, and payables.

For most eCommerce founders, this is the first time they've seen the full financial picture of their business in one place.

Step 2: Set quantified growth goals

With a clear baseline in place, we translate your growth targets into a 3-way financial budget: profit and loss, balance sheet, and cash flow, modelled together.

This surfaces the real cost of growth, including what new overheads or ad spend you'll need to fund it, and whether your current pricing or margin structure can actually support the goals you've set.

Step 3: Manage growth and obligations

From here, we stay embedded, tracking your progress against those goals month to month and flagging what's drifting before it becomes a problem.

On the compliance side, we manage your bookkeeping, lodge BAS, and run payroll, so your finance function runs quietly in the background while you focus on growing the business.

Why SBO, not a generalist accountant

Most accountants learn ecommerce accounting by accident, picking it up one client at a time. We built our practice around it, as a dedicated Shopify accountant and Amazon seller accountant service, not a generalist add-on. If you've been searching for an online business accountant who actually understands ecommerce margins, not just annual tax lodgement, this is what sets us apart.

We know the difference between revenue and cash the moment stock lands in a warehouse, how to reconcile Shopify, Amazon, and a dozen payment gateways without losing a dollar, what ROAS actually needs to be before an ad platform is making you money instead of taking it, and how to keep an accountant's eye on GST and BAS obligations the whole way through, the kind of ongoing attention an ecommerce tax accountant brings that a once-a-year tax return doesn't.

Inventory and cash flow

Not the same thing, and we know exactly where they diverge.

Multi-channel reconciliation

Shopify, Amazon, and every payment gateway between them.

ROAS that actually pays off

Set against your real margin, not a rule of thumb.

Free tool

Not sure if a 3PL is worth it?

Use our 3PL calculator to find your inflexion point before you talk to us.

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"It's been great to be able to get all of our data into one place, know that the integrity's there and be able to use that and rely on that to make better decisions, which is exactly what I need as a CEO"

Simon Griffiths, Founder & CEO | WGAC

Case Study

"$1.175M donated to date, supported by accurate books SBO could scale with them."

Who Gives a Crap · Global eCommerce, AU/US/UK

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Common questions from eCommerce Founders

Usually it's tied up in inventory, sitting with a 3PL, or lost in the gap between when you pay suppliers and when marketplaces pay you out.

Look at contribution margin per SKU and channel rather than revenue, since freight, fees, and returns often quietly eat the profit that looks fine on paper.

Gross margin, cash flow, inventory turnover, and your GST position ahead of each BAS, checked weekly for cash and monthly for margin.

Set it above your breakeven ROAS, which is roughly 1 divided by your gross margin percentage, not a number borrowed from a competitor.

It depends on your category, so the most useful comparison is usually your own margin, turnover, and CAC trending against themselves over time.

Base reorder points on sales velocity, supplier lead times, and seasonal spikes like Christmas and EOFY, timed around your cash flow calendar.

A generalist can do your tax return, but an ecommerce accountant catches the things that are specific to online retail, like multi-channel reconciliation, inventory valuation, and marketplace payout timing, before they become expensive mistakes.

Marketplace fees, multi-channel sales, and platform payouts all have GST treatment that a generalist tax return often misses. An ecommerce tax accountant tracks this at the transaction level, not just at tax time.

Yes. We work as both a Shopify accountant and an Amazon seller accountant, and most of our clients run more than one channel at once, so we're used to reconciling across all of them together.

Ready to work with an eCommerce accountant who gets it?

Whether you're in the early stages of scaling your Shopify or Amazon store or ready to bring in a virtual CFO, we'd love to hear about your business. Book a free profitability analysis call with one of our eCommerce accounting specialists.