I’d say the number one thing that SBO provides, that no other partner provides, is that personable side to get right down in the dirt with you, and really understand your business day-to-day challenges.
🛒 Add to Cart: Financial Support, Analysis, and Accounting to Skyrocket eCommerce Business Profit and Value 🛒
Leading eCommerce Accountants, Trusted by Brands Across Australia and Beyond
Boost profitability with strategic, data-driven operational finance for your eCommerce brand.
SBO Financial: Your Go-To eCommerce CFO and Accounting Team 🤝
- Maximise Profit Margins
- Gain Clarity on Cash Flow
- Stay Ahead of Market Trends
- Spitball With Our Expert Team
Australian Accounting Awards Winner
Certified Public
Accountants (CPA)
Trusted by eCommerce Brands Nationwide
WTF is SBO Financial?
At SBO Financial, we’re rewriting the rulebook for accounting. Built by founders for founders, we bring a fresh approach to driving business growth through proactive financial insight. For high-growth businesses, it’s not about looking back; it’s about using your numbers to shape what’s next.
We’re not your typical accountants. We know… many accountants say this. We can prove it!
Because we don’t just keep your books in check and handle taxes — we’re here to transform your data into clear, actionable insights. With our Operational Finance approach, we go the extra mile to turn your financials into tools for growth.
- We find efficiencies and opportunities you might miss.
- We make the numbers tell a story so you can act with confidence.
- We’re here to support growth-focused founders every step of the way.


Why eCommerce Brands Love SBO
Get Cash Flow Clarity & Actionable Insights: Think of us as your strategic financial sidekick. With SBO, you won’t just know what happened last month; you’ll have a roadmap for what’s next. We dive deep into your data from Shopify, inventory systems, and other tools to uncover the true health of your business and guide growth with precision.
Proven eCommerce Strategy: With SBO, it’s about making smarter, data-backed decisions. Need to get your margins in check? Or forecast inventory to avoid a stockout? We’re here for it all, and then some.
Always One Step Ahead: No one likes financial surprises. That’s why we don’t just report on the numbers — we use them to help you make proactive moves. From seasonal sales spikes to ad spend ROI, we’ve got the strategies to help you stay agile and profitable.
eCommerce accounting services we offer
CFO Advisory

Financial Modelling
Management Accounting
Bookkeeping
Bank Reconciliation
Data Entry

Payroll
Tax & Compliance
Why choose SBO? Outsourced CFOs and accountants built for eCommerce.
Trust us; we’re about to save you a whole heap of time. With better accuracy, easy scalability, and total peace of mind, you can stay focused on what matters — growing your business.

Save Money, Scale Up
Forget the cost of hiring a full-time team. Get a CFO and an expert accounting team with years of eCommerce experience for a fraction of the price.

Save Time
Focus on growing your business, not on balancing the books. SBO handles everything from setup to strategy.

Data-Driven Decisions
We turn your data into a growth engine, providing the insights you need to make informed, profitable moves.

Scalability for Growth
We grow with you! Our services easily scale up (or down) as your business evolves.
Who can benefit from SBO’s Outsourced Accounting Services?
We’re proud to work with ambitious, high-growth businesses, from online retailers and software solutions to creative services and private equity funds. Our expertise helps these companies ensure that growth is as profitable as it is sustainable. From tailored advice to deep analysis, we know these business models inside and out, equipping founders and CEOs with the financial clarity to scale confidently.

Industries We Serve
eCommerce
Digital Agencies
But don’t just take our word for it…


Isobel Stackpool, Director of Finance and Operations

I know this is very cliché, but I genuinely feel that SBO have become an extension of our team. I literally have SBO written on our org chart in that capacity, and the confidence that that org chart is going to stay like that for a long time is very strong. All in all, I just have that confidence every month that the books are going to be done on time, they’re going to be accurate, and it lets us worry about the things we need to worry about.”

Cameron Mitchell, COO of Trademark Vision

Working with SBO has been an instrumental part in maturing the organisation. By putting in place the budgets, management reports, and discipline, it’s enabled us to be more prepared for growing from seed stage to growth stage company.

Matthew Goodman, CoFounder and CEO

Having the monthly meetings helped me to stay accountable and on track with my numbers. It’s so beneficial to have someone accountable to talk to and to go through things in that way and that structure.

Brynley King, CEO

Add us to your cart.
Reclaim your time and keep your focus on what matters most. By outsourcing your accounting to SBO Financial, you’ll get clarity on your numbers, spot growth opportunities, and boost profitability.
Book a 15-minute chinwag with our number nerds today, and let’s talk eCommerce growth!
- Level 14/167 Eagle St, Brisbane City QLD 4000
- info@sbo.financial
